Strategy Memo Details Liberal PR Plan to Promote Obamacare

The White House and its liberal allies are planning a comprehensive public-relations campaign for the second anniversary of Obamacare and the Supreme Court oral arguments that will take place later this month.

A four-page strategy memo obtained by The Heritage Foundation outlines the strategies and messaging planned for the coming weeks. The memo, which is published below, includes a day-by-day breakdown of how the White House and liberal advocacy organizations want to frame the debate. The New York Times first reported on the Obama administration’s coordination efforts, including a White House meeting last week with more than 100 people present. The Center for American Progress, Families USA, Health Care for America Now, and Protect Your Care are among the groups mentioned on the memo.


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